Im sure patagonia has more faults than the book lets on but their dedication to the environment is inspiring. Patagonia founder yvon chouinard has led a fascinating life and tells wonderful stories about it in his latest book, some stories. Chouinard discusses the challenges of growing such a business and running an environmentally conscious firm the only kind he could ever bear to run, devoting the lions share of the book to a discussion of patagonias many company guidelines. Observer tech columnist john naughton explains the. The book includes stories of events and experiences that inspired chris malloy, yvon chouinard, and doug tompkins to choose paths committed to saving whats left of the wild world. Select the best result to find their address, phone number, relatives, and public records.
Written by yvon chouinard, rock climber, environmentalist, and founder of patagonia, as a manual for his employees in 2006, let my people go surfing is immensely popular among lay readers. His company, patagonia, is known for its environmental focus. Six things we learned from patagonias founder yvon chouinard. Oct 06, 2005 chouinard discusses the challenges of growing such a business and running an environmentally conscious firm the only kind he could ever bear to run, devoting the lions share of the book to a discussion of patagonias many company guidelines. Yvon chouinard, the man who pioneered environmental activism, claims to be more interested in scaling mountains than in making money. His second company, patagonia, is known for its environmental focus. Yvon chouinard has 30 books on goodreads with 35043 ratings. Online shopping from a great selection at books store. He lives in ventura, california, with his wife malinda. Lessons from the edge of business and sport by yvon chouinard online at alibris. The education of a reluctant businessmanincluding 10 more years of business unusual by chouinard, yvon available in trade paperback on, also read synopsis and rin his longawaited memoir, yvon chouinardlegendary climber, businessman, environmentalist, and. See all books authored by yvon chouinard, including let my people go surfing. Yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia. In april, 79yearold yvon chouinard, the founder of patagonia inc.
The original intent in 2005 for writing let my people go surfing was for it to be a philosophical manual for the employees of patagonia. Yvon chouinard s most popular book is let my people go surfing. Yvon chouinard showing crow children how to fish in montana. Everyday low prices and free delivery on eligible orders. It exists to put into action those recommendations that all the doomsday books on the health of our home planet say we must do immediately to avoid the certain destruction of nature and collapse of our civilization. Let my people go surfing meet your next favorite book. The education of a reluctant businessman by chouinard, yvon isbn.
Yvon chouinard quotes author of let my people go surfing. Whether you read at home or in base camp this list of our favorite books is sure to. Apr 8, 20 yc is a rock climber, environmentalist and outdoor industry businessman, noted for his contributions to climbing, climbing equipment and the outdoor gear business. Some stories is patagonia founder yvon chouinards guide to life. Nov 11, 2014 yvon chouinard is probably most qualified to be called the patron saint of dirtbags, having been one of the originals himself in yosemite during the 1960s, at one point eating cat food to get through a season on very little money. Yvon chouinard born november 9, 1938 is an american rock climber, environmentalist, and outdoor industry billionaire businessman. As we adjust to our new safety procedures, order processing may take up to 5. Filter by state all states current california 3 new brunswick 1 nova scotia 1 quebec 33.
Nov 01, 2012 an excerpt from the fulllength interview between patagonia founder and ardent environmentalist yvon chouinard and silver donald cameron. The education of a reluctant businessmanincluding 10 more years of business unusual by chouinard, yvon available in trade paperback on, also read synopsis and rin his longawaited memoir, yvon chouinardlegendary. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Yvon chouinard is a noted alpinist and the founder and coowner of patagonia, inc. Hes also the cofounder, with craig mathews, of 1% for the planet, an alliance of businesses that contribute at least 1% of their annual revenues to environmental causes. In this newly revised 10th anniversary edition, yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc.
Books by yvon chouinard author of let my people go surfing. The education of a reluctant businessman, and the responsible company. In his longawaited memoir, yvon chouinard legendary climber, businessman, environmentalist, and founder of patagonia, inc. He has written about climbing issues and ethics and on mixing environmentalism and business. Yvon chouinard is founder of outdoor wear maker patagonia, based in ventura, california. For years, yvon chouinard kept his ecoconscious, employeefriendly practices largely to himself. Since 1984, the company has had no private offices. Feb 7, 2018 if youve been paying attention, youll know that things arent going very well for the planet, says yvon chouinard in a new video by patagonia. Company founder yvon chouinard discusses his business philosophy in his new book, let my people go surfing. Open it anywhere and enjoy the photographs by the worlds leading surf and climbing photographers jeff johnson, jimmy chin, scotty soen, and danny moder.
In his longawaited memoir, yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc. Let my people go surfing by yvon chouinard paperback. Discover book depositorys huge selection of yvon chouinard books online. Find all the books, read about the author, and more.
Nov 14, 2016 discover book depositorys huge selection of yvon chouinard books online. Yvon chouinards ambitious social mission 1992 profile the early 90s were tough on the socially responsible company, its founder, and the goal of focusing on. We found 35 records for yvon chouinard in nova scotia, quebec and 2 other states. From his youth as the son of a french canadian handyman to the thrilling, ambitious climbing. Jul 26, 2016 yvon chouinard is a surfer, kayaker, falconer, climber, and fly fisher. His company patagonia is a blueprint for sustainable business. His tinkering led to an improved ice axe that facilitated the french ice climbing technique and is the. While our managers debated what steps to take to address the sales and cashflow crisis, i began to lead weeklong employee seminars in what we called philosophies. Patagonia founder yvon chouinards reading list is a masterclass in. He is also the reluctant entrepreneur who founded patagonia, inc. Yvon chouinard is a surfer, kayaker, falconer, climber, and fly fisher. Patagonia founder yvon chouinard shares his reading list. Patagonia releases new book about yvon chouinard virginia. Ive always known that the cure for depression is action.
Follow to get new release updates and improved recommendations. Shoshana zuboffs new book is a chilling expose of the business model that underpins the digital world. Books can save a life is about literary fiction and nonfiction that touch us personally, enrich our lives, and awe us with the beauty and power of good writing. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. Let my people go surfing paperback book by yvon chouinard. Yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc. Yvon chouinards book, everest summit, sierra designs, nemo, and a murder on the at. He has frequently disappeared for months, sometimes for half the year, to fish, climb, kayak, surf, skiand preservethe planets. Yvon chouinard pioneered rock climbing in america and founded the popular outdoor clothing brand patagonia, but his true legacy is his commitment to political and. His tinkering led to an improved ice ax that is the bas. The new edition it has about 40% more content, a lot more about what we plan to do in the future, a lot more about agriculture and what we. Chouinard is also a surfer, kayaker, and falconer and is particularly fond of tenkara flyfishing. The devoted activist is now making it possible for all of us to take action. Yvon chouinard books list of books by author yvon chouinard.
Climbing fitz roy, 1968 hardcover book from yvon chouinard. Some stories is patagonia founder yvon chouinards guide. Aug 28, 2019 patagonia founder yvon chouinard s new book, some stories, tells tales about a life spent both outdoors and at the head of a major company. Patagonias yvon chouinard talks his new book some stories. Including let my people go surfing, the responsible company, and patagonias tools for grassroots activists. I never expected at that time that this simple book would be translated into more than ten languages, be used in high schools and colleges and even be influential in large corporations.
Since patagonia was founded in 1984, it has has an open office plan not even chouinard, the owner, has. The new edition it has about 40% more content, a lot more about what we plan to do in the future, a lot more about agriculture and what we plan to do with patagonia provisions and management. See more ideas about yvon chouinard, yosemite climbing and patagonia. An excerpt from the fulllength interview between patagonia founder and ardent environmentalist yvon chouinard and silver donald cameron. Patagonia founder yvon chouinards new book, some stories, tells tales about a life spent both outdoors and at the head of a major company. Feb 07, 2018 if youve been paying attention, youll know that things arent going very well for the planet, says yvon chouinard in a new video by patagonia.
Yvon chouinard has been wearing the same flannel shirt for 20 years. The billionaire businessman is a climber surfer, kayaker, and falconer and is particularly fond of tenkara flyfishing. His apparel business took off in the 1970s when chouinard imported rugby shirts from england and sold them to climbers. Then he started chouinard equipment, and then patagonia, and found himself becoming a ceo, author let my people go. Let my people go surfing by yvon chouinard penguin. Its been translated into many languages and is required reading at many business schools. He owns the company patagonia and is the author of simple fly fishing. Mar 8, 2016 our favorite reads from patagonia books, our friends, and our influences. In 2018, in acknowledgment that sustainability and responsible practices are core to patagonia, yvon chouinard was recognized with the sierra clubs top award, the john muir award. Chouinard doesnt have his own office at patagonias california headquarters. Patagonias founder is americas most unlikely business. Shooting a line at lago fagnano, tierra del fuego, argentina. Explore great outdoor books on climbing, surfing, and fly fishing, the history of patagonia and yvon chouinard s let my people go surfing at patagonia. Nov 17, 2016 chouinard is a legendary climber, surfer and environmentalist.
Yvon chouinard has 30 books on goodreads with 35315 ratings. Yvon chouinard is the founder and owner of patagonia, inc. Yvon chouinard biography yvon chouinard is founder and owner of patagonia, inc. Patagonia most of the damage we cause to the planet is the result of our own ignorance. Lessons from the edge of business and sport patagonia releases new book featuring iconic storytelling, favorite writings and life lessons of yvon chouinard yvon and a young monk near jakar, bhutan.
The education of a reluctant businessman paperback september 5, 2006. In this newly revised 10th anniversary edition, yvon chouinard legendary climber, businessman, environmentalist, and founder of patagonia, inc. Yvon revised his book in 2016, with a new preface by naomi klein, author of. Yvon chouinard and his friends just wanted to go mountain climbing. Lessons from the edge of business and sport life is a lot easier if you break the rules, says yvon chouinard, the founder and ceo of patagonia. Yvon chouinards most popular book is let my people go surfing. Chouinard was the executive producer of the film, and he was also featured in the film commenting about dams. I dont know if this book really deserves 5 stars but yvon chouinard and patagonias business priorities definitely deserve 5 stars. Let my people go surfing by yvon chouinard penguin random. Patagonia founder yvon chouinard tells some stories in new book. Shop the latest titles by yvon chouinard at alibris including hardcovers, paperbacks, 1st editions, and audiobooks from thousands of sellers worldwide. Yvon chouinard phone, address, background info whitepages. According to fortune magazine, chouinard is arguably the most successful outdoor industry businessman alive today.
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